The Sun needed an eye-catching campaign in the lead up to International Women’s Day. Across press and outdoor, we celebrated genuine female Sun readers, asking them to give personal definitons of words that resonated with them as women.

The campaign drove paper sales on the day itself and featured at an IWD event, hosted by Vanessa Feltz, along with a panel of special guests, including Olympic gold medal-winning boxer Nicola Adams, influencers and TV stars Kate Ferdinand and Montana Brown, and MP Sarah Dines.